Hermès Arceau Wow

A square in a circle, small squares in a large square. Hermès loves to play with shapes. From the distant memory of those children’s games combining colours and volumes, Hermès has given life to a unique and playful watch. It could have been called Double Face, or Recto/Verso. Wow suits it so much better!

Wow, like his original idea. Two years ago, young comic book artist Ugo Bienvenu designed a surprising silk scarf for Hermès. It was named Wow. Why Wow? Because it picks up Hermès’ cherished equestrian spirit and transposes it into the world of comics.

The designer vaulted into the saddle and set his foot in the stirrups to offer small square comic-book-style panels within the large square shape of the silk scarf. Squares, bubbles, animation... A heroine crosses Paris on jet skis, rollerblades, in cars and of course on horseback. Two amused golfers wonder who this intrepid woman is? Amazon, secret agent, Parisian heroine? All that and more: she is the Hermès woman.